The heads of Apple TV have “no plans” to bring ads to the streaming service, balking, at least for now, at a strategy that has driven success for Apple’s streaming rivals.
In its November 2025 issue, British movie magazine Screen International asked Eddy Cue, SVP of Apple Services, if there are plans to launch an ad-based subscription tier for Apple TV. Cue responded:
Nothing at this time. … I don’t want to say no forever, but there are no plans. If we can stay aggressive with our pricing, it’s better for consumers not to get interrupted with ads.
The comments follow reports over the years sug...moregesting that Apple has been seeking knowledge on how to build a streaming ads business. Most recently, The Telegraph reported that Apple TV executives met with the United Kingdom’s ratings body, Barb, to discuss what tracking ads on Apple TV would look like. In 2023, Apple hired advertising exec Lauren Fry as head of video and Apple News ad sales.Read full article
Comments
Warner Bros. Discovery CEO David Zaslav says the company is seriously reviewing merger offers while continuing to plan for a spinoff of its television unit next year.
Yet another rumor suggests that Netflix is interested in buying Warner Bros. Discovery’s studio and streaming businesses. On Friday, Reuters reported that Netflix is “actively exploring” a bid for the company and has hired a bank to look into a potential offer. Sources tell Reuters that Netflix now has access to Warner Bros. Discovery’s “data […]
When Warner Bros. Discovery announced that it was open to the possibility of a sale, the entertainment giant was careful to mention that it has already received multiple unsolicited offers "for both the entire company and Warner Bros." We knew about WBD's plan to split back into two corporate entities, and that the company had […]
NEW YORK :Comcast has retained financial advisors and gained access to financial information as it explores a bid for Warner Bros Discovery’s studio and streaming businesses, according to four sources familiar with the matter.NBCUniversal’s parent company has hired Goldman Sachs and Morgan Stanley to ev
Netflix is actively exploring a bid for Warner Bros Discovery's studio and streaming business, retaining a financial advisor and gaining access to financial information, according to three sources familiar with the matter.The video streaming service has hired Moelis & Co, the investment bank that advised Sky
Paramount Skydance plans to keep much of Warner Bros Discovery intact if the two companies merge, with CEO David Ellison aiming to retain creative teams at both studios while streamlining marketing and distribution, Bloomberg News reported on Monday.Reuters could not immediately verify the report. The compani